Did AXE just answer Cadbury’s question?

In OOH News By M4G Bureau - February 14, 2020

This Valentine’s Day, the deo brand answers Cadbury Silk OOH question ‘How far will you go for love?’

Hershey travels from West to South for product promotions

In Campaigns By M4G Bureau - February 13, 2020

Executed by Glo- Out of Home Division of Lodestar Universal McCann, the campaigns are visible in Mumbai, Chennai, Hyderabad & Bangalore

Hero Electric appoints Piyush Prasad as National Business Head for India

In OOH News By M4G Bureau - February 13, 2020

He will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets

Duroflex Mattresses appoints Smita Murarka as Vice President, Marketing

In OOH News By M4G Bureau - February 13, 2020

Her expertise will be a key addition to the brand’s growth and leadership team

Mondelez India asks an important question this Valentine’s Day

In Campaigns By M4G Bureau - February 13, 2020

A multimedia campaign also includes OOH medium as a reminder tool for the masses

Telex Advertising expands media portfolio with Central line

In OOH News By Pray Jani - February 13, 2020

The transit media giant from Mumbai has taken the train wrap branding rights

Hyperspace launches Engage Hyperlocal

In OOH News By M4G Bureau - February 12, 2020

It offers efficiency OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a highly targeted and optimised marketing effort

DDB Mudra Group bags communication mandate for BharatBenz

In OOH News By M4G Bureau - February 12, 2020

An integrated marketing account with DDB Mudra, 22feet Tribal WW and OMD Mudra Max

‘Collaboration, audience data, quality assets key to transit media growth’

In OOH News By Bhawana Anand - February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

HDFC ERGO to spread ‘Bad News - Good News’ on OOH

In OOH News By M4G Bureau - February 12, 2020

A multimedia campaign will be launched on the OOH medium in 17 cities