Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

Mobile Premier League offers creative mandate to Taproot Dentsu

In OOH News By Pray Jani - March 11, 2020

The Mobile Premier League will be rolling out a campaign for IPL and the creative role has been offered to Taproot Dentsu

Indore Smart City Development passes tender for OOH media

In OOH News By M4G Bureau - March 11, 2020

The tender will be given on BOT basis for 7 years

"Brands see greater value in OOH today”

In Viewpoints By Rajiv Raghunath - March 11, 2020

Allan Khoo, Group Managing Director of People ‘n Rich talks about the agency’s business journey and the growth prospects for OOH in Malaysia

Moving Walls runs blockchain-powered DOOH pilot for foodpanda

In Digital OOH By M4G Bureau - March 11, 2020

Aqilliz has partners Moving Walls for the pilot

XL Network: Ocean launches next gen large format DOOH roadside network in key UK cities

In Digital OOH By M4G Bureau - March 11, 2020

Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities

Coca-Cola’s new uplifting campaign to spread across OOH

In OOH News By M4G Bureau - March 11, 2020

The new campaign to highlight Coca-Cola’s upliftment & positive energy

Moving Walls brings on board Omar Shaari as CEO of Location Media Exchange (LMX)

In OOH News By M4G Bureau - March 09, 2020

Omar’s role is to accelerate the adoption of technology and data-driven outdoor media solutions in the Malaysian market

MHOA condemns media owner act of harming trees

In OOH News By Bhawana Anand - March 09, 2020

The association plans to expel the media owner from its membership and will take strict action against any firm found to be engaging in such environment-damaging acts

MHOA & BMC join hands to fight against Coronavirus

In OOH News By Bhawana Anand - March 09, 2020

In Mumbai, close to 200 hoardings have been installed in 3 different languages communicating preventive measures of COVID-19