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More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report
In Research By M4G Bureau - June 16, 2020
The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown
Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast
In Research By M4G Bureau - June 16, 2020
The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year
Lemma appoints Vinay Goel as Vice President- South East Asia
In OOH News By M4G Bureau - June 16, 2020
Vinay will handle pDOOH business and strengthen supply end across SEA
Unlock Phase 1 to open opportunities for smaller cities OOH market
In OOH News By Bhawana Anand & Pray Jani - June 15, 2020
The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1
Mumbai License fee case hearing postponed for tomorrow
In OOH News By M4G Bureau - June 15, 2020
The petition has been filed by 8 OOH media owning firms operating in Mumbai
Podhigai Ads installs new digital screens
In Digital OOH By Ria Banerjee - June 15, 2020
The company has a vision to earn a significant market share in the DOOH market by 2022
Leafberry tells brands to ‘Make a Move’
In OOH News By Bhawana Anand - June 15, 2020
The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign
No budgets from Central Govt for OOH industry
In OOH News By Bhawana Anand - June 12, 2020
Shrinking OOH audience a key factor in BOC not planning any significant spends on this media
Digital print for your branding: Can you maximize the impact?
In OOH News By M4G Bureau - June 12, 2020
How does a brand ensure good quality print for maximum impact? How does it find the right print solution? These are some of the questions that leading print industry player HP will be addressing at the online interactive session to be held on June 19th.