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6779 News Found
Xtreme Media unveils economical range of DOOH screens
In OOH Solutions By Pray Jani - June 22, 2020
The DOOH solution provider launches NE series to make the initial digital media investment reasonable for investors in post COVID era
Green printing will be ‘new normal’ in post Covid19 era
In OOH Solutions By Bhawana Anand - June 22, 2020
Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges
In OOH News By Rajiv Raghunath - June 20, 2020
The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions
OOH will be evaluated in terms of spends & visibility
In Viewpoints By Pray Jani - June 19, 2020
Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience
Consumers more likely to buy from brands with a strong purpose, says Zeno study
In Research By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
In Digital OOH By Rajiv Raghunath - June 18, 2020
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts
In OOH News By M4G Bureau - June 18, 2020
Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively
Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme
In OOH News By M4G Bureau - June 18, 2020
The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers
