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6779 News Found
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
In Research By M4G Bureau - July 16, 2020
According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability
Hyderabad civic body orders large format structures’ dismantling owing to safety reasons
In OOH News By Pray Jani - July 16, 2020
GHMC has stopped charging license fee from the media owners on large format hoardings and refuses to renew the licenses
‘OOH is becoming an essential marketing tool to be a part of new normal’
In Viewpoints By Bhawana Anand - July 15, 2020
Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign
Moving Walls & TPS Engage announce Global DOOH Partnership
In OOH News By M4G Bureau - July 15, 2020
As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access
Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
In Digital OOH By M4G Bureau - July 14, 2020
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
Time to enhance Hyperlocal DOOH strategies with programmatic technology
In Viewpoints By M4G Bureau - July 14, 2020
Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario
Arrow Digital installs Esko Kongsberg X24 Edge at Arrow Demo-center
In OOH Solutions By M4G Bureau - July 14, 2020
The versatile printer offers quality finishing and creates less waste and faster output
AIW Media opens new advertising avenue to capture audience during Covid19
In OOH News By Pray Jani - July 14, 2020
The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience
JCDecaux develops natural cooling bus shelter to improve urban life
In OOH News By M4G Bureau - July 13, 2020
The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability
Madison OOH launches OTS Measurement Updates for COVID19 Unlock times
In OOH News By M4G Bureau - July 13, 2020
As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis