Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

In Research By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Wrapify launches boost platform for Transit Media Providers & Operators

In OOH News By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

Maha Metro to host a webinar to explore business ideas in Nagpur metro

In OOH News By M4G Bureau - August 11, 2020

In webinar, the corporation will share branding and advertising opportunities for businesses to increase awareness and enhance branding

Fujifilm extends support to Indian PSPs with Buy Back deal

In OOH Solutions By M4G Bureau - August 11, 2020

The Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer

Rajasthan govt responsive to industry needs: Planet Outdoor

In OOH News By Bhawana Anand - August 10, 2020

Ashish Sharma, COO, Planet Outdoor shares the efforts invested by them in bringing state govt’s attention towards the grim market situation

LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'

In OOH News By M4G Bureau - August 10, 2020

The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them

Anand Jewellers makes a grand presence with high magnitude campaign in Bhopal

In Campaigns By Bhawana Anand - August 07, 2020

In association with Maheshwari Advertising, the large-scale campaign has been rolled out to announce a store launch on more than 50 sites

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

In OOH News By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax