Results For "W"
6779 News Found
Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara
In OOH News By Bhawana Anand - August 21, 2020
The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic
Hindware installs contactless handwashing system to promote good health and hygiene
In Campaigns By M4G Bureau - August 21, 2020
The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group
‘OOH proved itself as a boon for JadeBlue’
In Viewpoints By Pray Jani - August 20, 2020
Jitendra Chauhan, CMD, JadeBlue, shares how OOH has been proving itself as an effective media in reviving their business, affected by the impact of Covid19
Newly formed Apar Advertisers aims to install iconic pan-India sites
In OOH News By M4G Bureau - August 20, 2020
A recently formed company believes in ‘value for money’ mantra which can help in boosting the confidence of clients in OOH
Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign
In Campaigns By M4G Bureau - August 20, 2020
In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites
Cortina Productions signs up Ultraleap for touchless tech
In Digital OOH By Rajiv Raghunath - August 20, 2020
The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons
Ronak Advertising onboards Edge1 Outdoor Advertising Software
In OOH News By M4G Bureau - August 19, 2020
The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances
OOH projected to grow at 30%-100% in H2: Pitch Madison Report
In Research By M4G Bureau - August 19, 2020
The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.
Brands ‘cautiously optimistic’ over sales prospect in coming festival months
In OOH News By Bhawana Anand - August 19, 2020
Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season
No brands to dazzle Ganpati Pandals this year
In OOH News By Bhawana Anand - August 18, 2020
Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season