Mondelez India plans for integrated marketing campaign for Bournvita Fills

In OOH News By M4G Bureau - August 28, 2020

The company enters breakfast cereals space with the launch of Bournvita Fills

MSRDC provides rebate for outdoor advertising contracts till January 2021

In OOH News By M4G Bureau - August 28, 2020

The corporation has completely waived off the payment of instalment from March end to June; 25% for July to September quarter and 50% for quarter ending December to be paid

Muthoot Finance plans wide-spread OOH campaign to promote ‘Muthoot Ayush Gold Loan’ scheme

In Campaigns By M4G Bureau - August 27, 2020

The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities

AirAsia India announces its new route through OOH campaign

In Campaigns By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

MARS Petcare India appoints Pitchfork Partners as strategic communication consultant

In OOH News By M4G Bureau - August 26, 2020

Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders

Rail ministry relief gets mixed reactions from media owners

In OOH News By Bhawana Anand - August 25, 2020

Media owning firms welcome the relief but have concerns over conditions applied owing to uncertain market situation

Interactive Market Display to grow at CAGR of 8.1%

In OOH Solutions By M4G Bureau - August 24, 2020

Beating the current trend of flat panel displays, the transparent displays are expected to be used more in interactive tables, kiosks, and monitors in future

Delhi market gets ‘alive’ with new campaigns displays

In Campaigns By M4G Bureau - August 24, 2020

After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers

Ministry of Railways announces relief for NFR commercial and advertisement contracts`

In OOH News By Bhawana Anand - August 24, 2020

The ministry has empowered zonal departments to further decide the revised license fee for post-lockdown period under terms and conditions of existing contracts

It is a good time to invest in new OOH media, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - August 21, 2020

67% of OOH concessionaires believe in investing in the new tenders rolled out by different state corporations