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Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss
In OOH News By M4G Bureau - September 24, 2020
A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme
Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit
In Digital OOH By M4G Bureau - September 24, 2020
Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age
Punjab media owners get surrender option under relief scheme
In OOH News By Bhawana Anand - September 23, 2020
The state government has announced rebate for advertisement contracts considering several representations made by the media owners
Anupriya Acharya takes over charge of AAAI as President
In OOH News By M4G Bureau - September 22, 2020
Ashish Bhasin will be the ex-officio member of the association executive committee for 2020-21 as its immediate past President
WOO’s #OurSecondChance hits 40,000 digital screens globally
In OOH News By Rajiv Raghunath - September 22, 2020
Media worth about US$40m used for the campaign
The Tribes Group launches ‘Mandate’, a political consulting and election communication company
In OOH News By M4G Bureau - September 22, 2020
Launched in partnership with political strategist, Dr. Mehul Choksi, the company plans in create an organised structure to develop a 360 degree networking platform for election campaigns
I will always be a part of Outdoor Industry: Charanjeet Arora
In OOH News By Bhawana Anand - September 22, 2020
The Co- CEO of Kinetic India put down his paper
'COMPASS & Beacon deployed together will be path-breaking’
In Viewpoints By Bhawana Anand - September 21, 2020
Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow
Dabur serves ‘Kaada’ to police personnel as immunity booster
In Campaigns By M4G Bureau - September 21, 2020
Organised for almost a month, the drive aims to improve the immunity of Corona warriors
Nielsen launches a campaign outcomes measurement tool
In OOH News By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI