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‘Robust tech, reliable data can potentially drive OOH growth by over 25%’
In Digital OOH By M4G Bureau - October 27, 2020
Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
In OOH News By M4G Bureau - October 26, 2020
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media
VIOOH in pact with TPS Engage to widen DOOH programmatic reach
In OOH News By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets
DMRC invites bid for exclusive advertising rights on Line 8
In OOH News By M4G Bureau - October 22, 2020
The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping
Kirtilals focuses on innovative OOH campaign for new store launch
In Campaigns By M4G Bureau - October 22, 2020
Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai
Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign
In OOH News By M4G Bureau - October 21, 2020
The BSFI brand has launched a fresh 360-degree brand campaign
Spreading Happiness Around the World: The Samsung Smile Stories Campaign
In Digital OOH By M4G Bureau - October 21, 2020
The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
In OOH News By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business
‘If done right, audience data will deliver a major multiplier of investment to OOH media’
In OOH News By Rajiv Raghunath - October 20, 2020
Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH
‘Young, tech-oriented professionals will ride the next OOH growth wave’
In Digital OOH By M4G Bureau - October 20, 2020
S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital