Mohit Joshi elevated to CEO, Havas Media Group

In OOH News By M4G Bureau - October 30, 2020

This appointment comes as part of the acceleration of the group's overall growth strategy

Nagpur Civic body extends advt contracts duration as lockdown relief

In OOH News By M4G Bureau - October 30, 2020

The regional media owners haven’t received any communication regarding extension of tender

Audience data will power outernet growth in sync with internet: Srikanth Ramachandran

In OOH News By M4G Bureau - October 30, 2020

Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports

Viacom18 appoints Rajesh Iyer to lead charge of Colors regional channels

In OOH News By M4G Bureau - October 29, 2020

Iyer joined Network18 in March 2019 and has worked closely with the leadership team therein, to spearhead new initiatives

‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today

In OOH News By M4G Bureau - October 29, 2020

The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled

SKODA aims to target Tier III towns with OOH media planning

In OOH News By M4G Bureau - October 28, 2020

Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

In OOH News By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29

In OOH News By M4G Bureau - October 28, 2020

The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities

Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits

In OOH News By M4G Bureau - October 27, 2020

Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV

Delhi metro advertising restarts with ‘Khaali Peeli’ movie promotion

In Campaigns By M4G Bureau - October 27, 2020

Spotted at Rajiv Chowk station which is handled by eg. communications, the campaign stands first to appear after DMRC resumed metro services