Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions

In Digital OOH By Rajiv Raghunath - November 12, 2020

Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics

JCDecaux accentuates Dubai International Airport with iconic site

In Digital OOH By M4G Bureau - November 11, 2020

The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport

Amazon creates stir with OOH innovation for Mirzapur 2 launch

In Campaigns By Bhawana Anand - November 11, 2020

Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show

Tanishq launches Ekatvam campaign on 1,52,000 sq ft OOH media

In Campaigns By M4G Bureau - November 10, 2020

In partnership with Laqshya Media Group, the special Ekatvam campaign has been deployed in 10 cities in India - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna

Delhi metro footfall shoots up in second month of reopening

In OOH News By M4G Bureau - November 10, 2020

According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October

‘Programmatic OOH offers brands unparalleled flexibility’

In Viewpoints By Rajiv Raghunath - November 09, 2020

Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand

Nikita Das appointed to handle marketing & advertising for Hyatt Hotel

In OOH News By M4G Bureau - November 09, 2020

Nikita has more than a decade experience of Marketing Communications & Advertising industry

Domestic air passenger traffic reaches more than half of pre-Covid19 level, says MOCA data

In OOH News By M4G Bureau - November 09, 2020

The reports released by Ministry of Civil Aviation and ICRA showed continuous recovery in passenger traffic where the capacity is expected to increase up to 75% due to festive season

Mondelez India promotes sellers this Diwali

In OOH News By M4G Bureau - November 06, 2020

Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes

Goel TMT expands railway media portfolio for mass visibility

In OOH News By Bhawana Anand - November 06, 2020

The brand believes railway stations are the major touchpoint for creating mass visibility and enhanced branding