Tamil Nadu Tourism checks into airports to showcase exotic locales

In Campaigns By M4G Bureau - December 08, 2020

For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports

WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022

In OOH News By M4G Bureau - December 08, 2020

The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021

Advertising weathered 2020 storm relatively well: GroupM report

In Research By M4G Bureau - December 07, 2020

Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth

Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights

In Digital OOH By M4G Bureau - December 07, 2020

Technology has been developed in partnership with Darabase

Nabendu Bhattacharyya moves on from Milestone Brandcom

In OOH News By M4G Bureau - December 04, 2020

Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests

Green mandate blunts Kerala OOH business prospects in run-up to state elections

In OOH News By M4G Bureau - December 03, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving

UK OOH to grow by 31% in 2021: GroupM report

In Research By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

Havas Group kicks off gender diversity initiative

In OOH News By M4G Bureau - December 02, 2020

Called ‘Women who Inspire’, the initiative has launched a core group with members in senior roles, across all six agencies, who are in a position to influence, inspire, and mentor the next rung of leadership

OOH set to become 2nd fastest growing medium in 2021, says WARC Global report

In Research By M4G Bureau - December 02, 2020

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies