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6776 News Found
Philips PPDS launches new LED range with unique features
In OOH Solutions By M4G Bureau - December 18, 2020
The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs
OOHMA partners with Chinese LED display manufacturer
In OOH Solutions By Bhawana Anand - December 18, 2020
OOHMA will market and sell Chinese company Retop LED Display’s range of LED solutions to tap the indoor and outdoor segments in India
Purplle appoints Essence as integrated media agency of record in India
In OOH News By M4G Bureau - December 17, 2020
Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers
MMA-GroupM report offers post-Covid market reckoner
In Research By M4G Bureau - December 17, 2020
MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave
LG Electronics inaugurates Innovation Gallery in Noida
In OOH Solutions By M4G Bureau - December 17, 2020
The gallery will highlight LG's solution concepts and insights on actual deployment scenarios
Interactive solutions augmenting user experience
In Digital OOH By Rajiv Raghunath - December 16, 2020
Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space
Seagram's Royal Stag Launches a New Campaign With Global Icons
In OOH News By M4G Bureau - December 15, 2020
The new campaign would be amplified via a 360 media plan
Construction uptick boosts OOH recovery in Bihar
In OOH News By Pratima Pareek - December 15, 2020
Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway
Chandigarh gets its first roadside media
In OOH News By Bhawana Anand - December 15, 2020
Creative Designer has installed informative FSUs with backlit LED modules and unipoles across the UT
Mamaearth appoints Essence as integrated media agency
In OOH News By M4G Bureau - December 14, 2020
The agency will be responsible for media planning and activation for brand building and awareness campaigns