Dentsu forms future-focused iProspect brand globally

In OOH News By M4G Bureau - January 15, 2021

Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner

Bombay HC restrains Sebamed campaign, but OOH displays still up

In OOH News By M4G Bureau - January 15, 2021

The Court verdict expected in the coming week

PMC restarts strict drive against illegal media

In OOH News By M4G Bureau - January 14, 2021

The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .

Fox’s Zubin Gandevia joins upGrad as CEO

In OOH News By M4G Bureau - January 13, 2021

Zubin will lead upGrad’s expansion plans across APAC

Castrol India appoints Jaya Jamrani as VP - Marketing

In OOH News By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

DDB Mudra Group’s new e-book reveals shifts in consumer trends

In OOH News By M4G Bureau - January 12, 2021

The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large

Nagpur Metro media tenders receive mixed response from investors

In OOH News By Bhawana Anand - January 12, 2021

While some media owners are opting for a wait & watch strategy; some are planning to invest in the media

Digital Signage market to grow by $7 Billion by 2024

In Research By M4G Bureau - January 11, 2021

The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers

Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding

In Campaigns By Bhawana Anand - January 11, 2021

Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars

‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd

In OOH News By Bhawana Anand - January 11, 2021

The leading brand marketers speaks about the significance of the OOH medium