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6774 News Found
Wavemaker launches AI powered multi-audience planning platform
In OOH News By M4G Bureau - February 10, 2021
Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences
Havas Creative India bags integrated communication mandate of flybig airlines
In OOH News By M4G Bureau - February 10, 2021
The agency has designed OOH creative for the maiden campaign of the new airline
Pun and data mark Dunzo’s new campaign
In Campaigns By M4G Bureau - February 09, 2021
The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards
Goa Carnival soars high with IndiGo’s OOH spread
In OOH News By M4G Bureau - February 09, 2021
The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad
Kerala High Court issues strict orders to remove unauthorized OOH media
In OOH News By Bhawana Anand - February 09, 2021
The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media
Manyavar signs pan India cinema branding deal with INOX
In Campaigns By Bhawana Anand - February 08, 2021
The ethnic wear brand becomes the first national one to advertise with INOX on a pan-India basis post lockdown
HP announces new Latex printer portfolio
In OOH Solutions By M4G Bureau - February 08, 2021
Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series
Mumbai OOH set for new policies
In OOH News By M4G Bureau - February 08, 2021
The BMC has also announced new property development under the PPP model as part of the new policy
The Primers: Headlining UK’s large format DOOH scale, impact
In Digital OOH By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
UK more receptive to OOH during lockdown
In Digital OOH By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK