Results For "W"
6773 News Found
COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change
In Digital OOH By Rajiv Raghunath - February 22, 2021
Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold
HDFC Life all set to ‘Bounce Back’ on OOH
In OOH News By M4G Bureau - February 22, 2021
A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges
Catch ‘Drishyam 2’ now on paper cups!
In Campaigns By Bhawana Anand - February 22, 2021
Innovative colour changing cup technology has been used on paper cups for the first time to create buzz around the Malayalam thriller flick
Experiential marketing agency 3CS establishes home base in San Diego
In OOH News By Rajiv Raghunath - February 19, 2021
3CS has an impressive client roster including Netflix, Lincoln and Google
NASA Perseverance landing on Mars live-streamed on Piccadilly Lights
In Digital OOH By Rajiv Raghunath - February 19, 2021
The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor
VIVO India back as Title Sponsor for IPL 2021
In OOH News By M4G Bureau - February 19, 2021
The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.
UK OOH revenues for Q4, 2020 down -46%, says Outsmart report
In Research By M4G Bureau - February 19, 2021
The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program
Use of biometric data, personalisation, among key expected trends
In Research By M4G Bureau - February 19, 2021
A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade
OOH reverts to 2007 figures due to pandemic: PMAR 2021 report
In Research By Bhawana Anand - February 18, 2021
The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX
Tourism industry back to wooing travelers with airport advertising
In Campaigns By M4G Bureau - February 18, 2021
State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.