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6773 News Found
Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla
In OOH News By M4G Bureau - April 07, 2021
Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.
Haldiram’s integrated campaign spreads Holi fervour
In Campaigns By M4G Bureau - April 07, 2021
The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.
Maruti Suzuki launches New 2021 Swift Campaign
In OOH News By M4G Bureau - April 06, 2021
OOH is a part of the multimedia campaign designed by Dentsu Impact India.
Canon India appoints Manabu Yamazaki as new President & CEO
In OOH Solutions By M4G Bureau - April 06, 2021
Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.
‘Tech-tonic shifts altering Indian OOH terrain’
In Viewpoints By - April 05, 2021
The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande
Tata Tea Premium’s tribute to Odisha with sand art installation
In Campaigns By - April 05, 2021
The brand partners with Sudarshan Pattnaik to create a sand art Installation #OdishaKe Liye capturing the symbols of pride of Odisha
OOH part of Mother Dairy’s media mix in ice creams campaign
In OOH News By M4G Bureau - April 01, 2021
The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.
Magna US advt report predicts double digit growth for OOH in 2021
In Research By M4G Bureau - April 01, 2021
Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.
Talon strengthens International Programmatic OOH capabilities with Hivestack
In Digital OOH By Rajiv Raghunath - March 31, 2021
New partnership expands automated and data-driven OOH access to advertisers.
Adomni powered Uber OOH expands digital cartop advertising network to New York City
In Digital OOH By Rajiv Raghunath - March 31, 2021
The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.