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Swiftmile engages Broadsign to power global programmatic micromobility ad network
In Digital OOH By Rajiv Raghunath - July 16, 2021
Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.
SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square
In Digital OOH By Rajiv Raghunath - July 16, 2021
SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021
imageHOLDERS launch touchless kiosk powered by Ultraleap technology
In Digital OOH By Rajiv Raghunath - July 16, 2021
This non-touch approach reduces the risk of spreading germs and bacteria build up at a self-service kiosk
A digital screen as thin as paper
In OOH Solutions By M4G Bureau - July 14, 2021
The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.
Ocean Digital Creative Competition 2021 opens with £500,000 prize fund
In OOH News By M4G Bureau - July 14, 2021
This year there are two categories - one for brands and a second for charities.
Vistar Media secures $30mn Series B Investment from Lamar
In OOH News By Rajiv Raghunath - July 13, 2021
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.
Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets
In Digital OOH By Rajiv Raghunath - July 13, 2021
Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath
Punjab ad policy amended to spur revenue growth
In OOH News By M4G Bureau - July 12, 2021
Contract tenures reduced, 2 tenders permitted in larger cities.
Madison Media appointed Media AOR for brand Daawat
In OOH News By M4G Bureau - July 07, 2021
Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.
We are determined to see OOH revenue recover to pre-pandemic levels by December 2021: OMA
In OOH News By M4G Bureau - July 06, 2021
The OOH industry in Australia has announced an increase of 125% on net media revenue for the second quarter of 2021.