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6769 News Found
DOOH display market is growing, quality consciousness is vitally important
In OOH Solutions By Pray Jani - August 23, 2021
Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.
‘Measurement & rate card are two engines for industry growth’
In Viewpoints By N Jayalakshmi - August 23, 2021
Well-regulated pricing with a rate card system is one of the factors can drive advertiser trust in a medium. But in the OOH space, rate card is still a challenge. Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA shares his views on why a rate card system is important for the OOH industry and how it can be made a reality.
Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers
In Digital OOH By M4G Bureau - August 20, 2021
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
Market trends point to bright future for retail media networks: Expert panel
In OOH News By M4G Bureau - August 19, 2021
Market trends point to bright future for retail media networks: Expert panel.
Wrap2Earn revs up the growth engine with technology accelerator
In OOH News By Rajiv Raghunath - August 19, 2021
Elmer Dsilva, Founder & CEO of Wrap2Earn talks about the company’s business approach in the cab branding space.
‘DOOH is expected to fill the gap left by traditional OOH’
In OOH Solutions By Pray Jani - August 19, 2021
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.
‘DOOH industry is bullish about transit media’
In OOH Solutions By Pray Jani - August 18, 2021
Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
In Digital OOH By N Jayalakshmi - August 18, 2021
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
‘AI enabled hardware will spur more DOOH innovations’
In OOH Solutions By Pray Jani - August 17, 2021
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .
Time to spruce up OOH space in Bengaluru: Specialists
In OOH News By N Jayalakshmi - August 17, 2021
Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.