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6769 News Found
Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research
In OOH News By Rajiv Raghunath - September 09, 2021
Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.
Sri Sri Tattva rides high on cabs and buses in North East
In Campaigns By M4G Bureau - September 09, 2021
The campaign in partnership with MyHoardings involved more than 150 Ola/Uber cabs and 25+ number of ASTC buses in Guwahati & Shillong.
Programmatic DV360-enabled campaign debuts in the Philippines
In Digital OOH By Rajiv Raghunath - September 09, 2021
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.
Haresh Nayak quits dentsu
In OOH News By M4G Bureau - September 08, 2021
Nayak was elevated as the President in April 2020. He was also holding the additional post of Managing Director of Postercope India.
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
In OOH News By M4G Bureau - September 06, 2021
Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line.
OOH is the superstar for Star Pravah’s new show promo
In Campaigns By M4G Bureau - September 06, 2021
Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show 'Mi Honar Superstar' to create a larger-than-life sensation around the show in Maharashtra.
BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations
In OOH News By M4G Bureau - September 03, 2021
Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.
‘Kerala OOH waiting expectantly for business to return to normality’
In OOH News By Rajiv Raghunath - September 02, 2021
K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.
Havas Group India appoints Pritha Dasgupta as CMO
In OOH News By M4G Bureau - September 01, 2021
Pritha will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies.
Chitra (OOH) Gujarat wins sole ad rights on 773 AMTS bus shelters
In OOH News By Rajiv Raghunath - September 01, 2021
The ad rights have been awarded for 4 years