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6768 News Found
‘There is a shortage of digital inventory’
In Digital OOH By N Jayalakshmi - October 22, 2021
Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
Madison Media wins Media AOR of Obeetee
In OOH News By M4G Bureau - October 22, 2021
The account will be handled by Madison Media Alpha based out of Mumbai
Top brands check in at Bengaluru airport as passenger traffic builds up
In OOH News By Rajiv Raghunath - October 21, 2021
Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport
Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study
In OOH News By M4G Bureau - October 21, 2021
The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA
‘Industry needs to invest in tech to provide authenticated data’
In Viewpoints By N Jayalakshmi - October 21, 2021
Syed Haseeb Arfath, CTO, Signpost India weighs in on the dynamics of pDOOH in the Indian OOH context and how it can be leveraged for better campaign outcomes.
Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022
In OOH News By M4G Bureau - October 20, 2021
Gautam Reghunath, CEO, dentsu Webchutney, and PG Aditiya, CCO, will be leaving their positions early next year to set up their own venture.
Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata
In Campaigns By M4G Bureau - October 20, 2021
On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.
US placed-based media business Trooh ties up with Comscore for DOOH audience measurement
In Digital OOH By M4G Bureau - October 20, 2021
Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh
World Out of Home Organization gears up for 1st Asia Forum on Oct 28
In OOH News By Rajiv Raghunath - October 20, 2021
Programme of events will culminate in 2022 Toronto Global Congress
Stellar Ace pioneers Project Campus Series, bridging young minds with local brands
In OOH News By M4G Bureau - October 20, 2021
Tertiary students ideate for Singapore businesses’ integrated marketing campaigns