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Platinum Outdoor CEO Dipankar Sanyal will be sharing his perspectives on programmatic OOH in India Talks OOH conference
In OOH News By M4G Bureau - February 25, 2022
The knowledge session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ will bring to the fore the ways to seamlessly unravel programmatic OOH in the India markets
Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference
In OOH News By M4G Bureau - February 25, 2022
India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.
Ocean Outdoor goes for Gold with ParalympicsGB
In Digital OOH By M4G Bureau - February 25, 2022
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.
Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom
In OOH Solutions By N Jayalakshmi - February 25, 2022
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services to speak in ‘India Talks OOH’ conference in Mumbai on March 8
In OOH News By M4G Bureau - February 25, 2022
Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’
Hayu beams on OOH canvas
In Campaigns By M4G Bureau - February 24, 2022
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
In Research By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).
Signpost India appoints Ravi Ambrose as SVP, Strategy & New Business Development, Street Talk
In OOH News By M4G Bureau - February 24, 2022
Ravi Ambrose has 25+ years of experience in brand management, business development, and OOH planning and strategy
Vistar Media releases Version 6.0 of Demand Side Platform
In Digital OOH By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
Anand Poddar, VP- Advertising, Lux Industries, to speak at ‘India Talks OOH’ conference in Mumbai on March 8
In OOH News By M4G Bureau - February 23, 2022
Anand will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’