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6765 News Found
Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy
In OOH News By Rajiv Raghunath - May 04, 2022
Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour
'The real challenge in the industry is its fragmented nature'
In Viewpoints By N Jayalakshmi - May 03, 2022
Material suppliers play a crucial role in the whole signage eco-system. Nishant Gattani, Director - Jyoti Suppliers, who has over 20 years of experience in the industry, shares his take on the opportunities and challenges in the signage eco-system.
OOH part of mouth cancer awareness drive
In Campaigns By M4G Bureau - May 03, 2022
The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.
JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign
In Campaigns By Rajiv Raghunath - May 03, 2022
The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.
HC bench rules HDMC ad tax not in conflict with GST
In OOH News By Rajiv Raghunath - May 02, 2022
Court maintains the two taxes are levied for two different types of transactions
When Mumbai OOH wore the ‘Jersey’
In Campaigns By M4G Bureau - May 02, 2022
Minimax executed the multi-format campaign in Mumbai
UK’s Wildstone appoint Danielle Finch as Premium Acquisitions Director
In OOH News By Rajiv Raghunath - April 29, 2022
Danielle has 22 years of sales experience within the UK’s media and advertising industry; most recently she was Head of Agency Sales and Head of Landlord Relations, Ocean Outdoor
New OOH blockbuster - India’s first 4D billboard!
In Campaigns By N Jayalakshmi - April 29, 2022
Shapoorji Pallonji Real Estate initiated yet another OOH innovation, this time in Thane, Maharashtra in the form of a 4D billboard. This one-of-a-kind structure was assembled to give people a glimpse into the kaleidoscopic lifestyle at the new launch Project ‘Skyraa’, wherein a balcony was curated on a billboard with actors performing live on it.
Signpost India wins exclusive experiential & ad rights on Mumbai Metro Rail Lines 7, 2A
In OOH News By M4G Bureau - April 29, 2022
The OOH firm has won the rights for period of 15 years from Maha Mumbai Metro Operation Corporation Ltd
Outdoor Advertising Awards (OAA) 2022 Contest is now open
In OOH News By M4G Bureau - April 29, 2022
Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022