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6765 News Found
Broadsign announces support for System-on-Chip Smart Screens & Solutions
In Digital OOH By M4G Bureau - May 09, 2022
OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens
Nagpur media owners waiting expectantly for favourable Court hearing on ad tax
In OOH News By Rajiv Raghunath - May 09, 2022
The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business
Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network
In Digital OOH By M4G Bureau - May 06, 2022
The pDOOH offering covers 418 digital panels across 51 MTR Metro stations
PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India
In OOH News By M4G Bureau - May 06, 2022
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal
In Campaigns By M4G Bureau - May 05, 2022
Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
In OOH News By M4G Bureau - May 05, 2022
We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North
In OOH News By M4G Bureau - May 05, 2022
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway
DOOH major Ocean Outdoor seals buyout deal
In OOH News By M4G Bureau - May 04, 2022
Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK’s Ocean Outdoor, is now buying out the remaining shares in the DOOH company.
Dettol’s Swachh Bharat initiative sets sailing with Nukkad Nataks
In Campaigns By M4G Bureau - May 04, 2022
Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks performed on boats across the ghats of Varanasi.
Nagpur’s NavaBharat goes outdoor to promote Dance Marathon
In Campaigns By M4G Bureau - May 04, 2022
The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.