Connect OOH rolls out multi-city Medimix campaign

In Campaigns By M4G Bureau - May 16, 2022

Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”

‘There’re great opportunities to work with Govt today’

In Viewpoints By N Jayalakshmi - May 16, 2022

In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.

oOh!media launches creative and content innovation hub POLY

In OOH News By Rajiv Raghunath - May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions

OOH marketplace platform DOmedia to share real-time inventory data API with media operators

In Digital OOH By M4G Bureau - May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com

RMAI webinar series on rural marketing turns spotlight on agriculture & allied sectors

In OOH News By M4G Bureau - May 13, 2022

The discussion will be moderated by Puneet Vidyarthi, Head - Marketing & Business Development (Construction Equipment Business), India & SAR, CNH Industrial (India)

‘100%, real-time ad verification is a competitive advantage for OOH’

In Viewpoints By Rajiv Raghunath - May 12, 2022

Carlos Viladevall Passola, Founder & CEO of OOH TRACE, an independent outdoor advertising, proof-of-posting/proof-of-play verification platform, says, “We are born with a global ambition”. Carlos highlights the platform’s unique strengths in an interview with Rajiv Raghunath.

RailTel announces RPF for RDN projects to be submitted by May 23

In OOH News By Rajiv Raghunath - May 11, 2022

Replies to the bid queries and Corrigendum-2 uploaded on RailTel websites

Deepa Gupta made VP -West & South, MOMS Outdoor

In OOH News By M4G Bureau - May 10, 2022

In her new role, Deepa will be accelerating the overall business growth in the West & South regions.

Can OOH be an integral part of public space design?

In Viewpoints By N Jayalakshmi - May 10, 2022

Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.

Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets

In OOH News By M4G Bureau - May 10, 2022

Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets