Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast

In OOH News By M4G Bureau - June 14, 2022

Global advertising industry growth pegged at 8.4%

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

In OOH News By M4G Bureau - June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

In OOH News By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.

Times OOH unveils advanced, impactful ad network at Kolkata International Airport

In OOH News By M4G Bureau - June 13, 2022

The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.

World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

In OOH News By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick to address OAC 2022

In OOH News By M4G Bureau - June 13, 2022

Mark Bracey will be sharing his perspectives on ‘Digitalising OOH business for smart outcomes’

US-based KEVANI study examines the role of OOH placements with ad retention & perception

In Research By Rajiv Raghunath - June 10, 2022

Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.

VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China

In OOH News By Rajiv Raghunath - June 10, 2022

Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry

Sharma Srishti Synergy unveils state-of-the-art RDN screens at airport-like Sir M Visvesvaraya Terminal in Bengaluru

In OOH News By M4G Bureau - June 10, 2022

As part of the RDN project, Sharma Srishti Synergy has installed a complete suite of train and passenger information digital display screens – both large and small formats – including two large video walls at the entrance and concourse

Last date to receive entries for Outdoor Advertising Awards 2022 extended to June 22nd

In OOH News By M4G Bureau - June 09, 2022

The last date for receiving entries for the 16th edition of the much awaited Outdoor Advertising Awards 2022 contest, which is underway, has been extended to June 22nd from June 10th.