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6765 News Found
QMS ties up with Amplified Intelligence for OOH attention study
In OOH News By Rajiv Raghunath - June 20, 2022
There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.
IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022
In OOH News By M4G Bureau - June 20, 2022
Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.
For a magnified view: Samsung’s new campaign highlights WindFree AC technology
In Campaigns By M4G Bureau - June 20, 2022
The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.
Shoppers Stop's latest OOH drive
In Campaigns By M4G Bureau - June 17, 2022
Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.
Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling
In Campaigns By M4G Bureau - June 17, 2022
The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.
Urban communication solutions firm TOMI develops innovative smart mobility system in Santiago do Chile
In Digital OOH By M4G Bureau - June 16, 2022
TOMI reinforces the connection between the centre of Santiago de Chile and its various municipalities
Xtreme Media takes up Sponsorship of The Quintessential OOH Quiz at OAC 2022
In OOH News By M4G Bureau - June 16, 2022
We are delighted to partner with VJ MediaWorks for OAC 2022: Sanket Rambhia, MD and CEO, Xtreme Media Solutions
Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury
In OOH News By M4G Bureau - June 16, 2022
Jignesh has 15+ years of experience spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building.
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.
Australian retail media pioneer Cartology advances retail media network with Broadsign
In Digital OOH By Rajiv Raghunath - June 15, 2022
Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.