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Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022
In OOH News By M4G Bureau - June 24, 2022
Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.
AdQuick.com launches Analytics as a Service for OOH campaigns
In OOH News By M4G Bureau - June 24, 2022
This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
‘We’re excited to see top brands choosing to market themselves to the SOS audience’
In Viewpoints By Rajiv Raghunath - June 24, 2022
Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath
Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury
In OOH News By M4G Bureau - June 23, 2022
Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.
Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states
In OOH News By M4G Bureau - June 23, 2022
The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.
JCDecaux & VIOOH launch pDOOH in Brazil
In Digital OOH By Rajiv Raghunath - June 22, 2022
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
EV charging network Volta collaborates with America's largest grocer The Kroger Co.
In Digital OOH By Rajiv Raghunath - June 22, 2022
With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network
Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences
In Campaigns By M4G Bureau - June 22, 2022
‘Beauty Coaches’ showcase Medimix skin care solutions
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
In OOH News By M4G Bureau - June 21, 2022
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury
In OOH News By M4G Bureau - June 21, 2022
Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.