Results For "W"
6762 News Found
A Global DOOH Stack in the making
In Viewpoints By Rajiv Raghunath - August 23, 2022
Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.
‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022
In OOH News By N Jayalakshmi - August 23, 2022
The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.
Amsterdam-based EV charging solutions company Revolt offering DOOH avenues
In Digital OOH By Rajiv Raghunath - August 22, 2022
Revolt plans to triple the size of their DOOH network—by the end of this year.
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
Kinetic India wins ‘Campaign of the Year’ award in OAA 2022 contest
In OOH News By M4G Bureau - August 21, 2022
Kinetic India won 4 Gold, followed by Rapport Outdoor Advertising and Tribes Communication winning 3 each. 51 awards were given away -- with 19 Gold, 16 Silver and 16 Bronze – in the OAA 2022 function held at Westin Mumbai Powai Lake on August 18.
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new growth opportunities
In OOH News By M4G Bureau - August 18, 2022
With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped create a larger context and tap new opportunities for the OOH eco system.
“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker at OAC
In OOH News By M4G Bureau - August 17, 2022
The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as actor R Madhavan kept the audience hooked, sharing some interesting anecdotes and insights from his life in an insightful conversation with Rajiv Raghunath, Managing Editor , Media4Growth and Outdoor Asia.
Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake
In OOH News By M4G Bureau - August 17, 2022
The 16th edition of the popular Outdoor Advertising Convention (OAC) was inaugurated today at The Westin Mumbai Powai Lake, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.
Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country
In OOH News By M4G Bureau - August 16, 2022
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.