oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum

In OOH News By M4G Bureau - September 01, 2022

O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.

Times OOH unveils a set of high engagement media assets at Mumbai airport T2

In OOH News By M4G Bureau - August 30, 2022

This move is in line with increasing air passenger traffic and rising demand for high impact media

‘We’re confident that programmatic will revolutionise OOH in Asia’

In Digital OOH By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

Google makes DOOH inventory available in Display & Video 360 campaigns

In OOH News By M4G Bureau - August 29, 2022

Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time

‘For OOH, attention metrics are good news’

In Viewpoints By Rajiv Raghunath - August 29, 2022

Prof. Karen Nelson-Field, Founder and CEO, Amplified Intelligence shares her insights on the attention economy and what it can do for OOH, in an interview with Rajiv Raghunath. Edited excerpts:

Walk The Talk Communications plans strident steps on OOH landscape

In OOH News By M4G Bureau - August 26, 2022

The OOH agency, led by Nikhil Verma, Rajat Sikder, Vipul Mehta & Hardeep Singh, is debuting with five offices – in Mumbai, Delhi, Bengaluru, Chennai, and Kolkata.

When art tells the story of brand Mumbai

In OOH News By M4G Bureau - August 25, 2022

Surreal Design Studio’s project called ‘Infinite Mumbai’ curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city’s spirit and has been installed at the R G Thadani road and Pochkhanwala Road junction in G South Ward.

‘Global OOH undergoing massive digital transformation’

In Viewpoints By Rajiv Raghunath - August 24, 2022

Amanda Dorenberg, President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), shares her perspectives on the global OOH ecosystem, ad-tech trends, startups, etc., in an interview with Rajiv Raghunath.

Sam Balsara first keynote speaker for WOO APAC Forum

In OOH News By M4G Bureau - August 24, 2022

WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.”

Vivid City in strategic alliance with ARQE Agency for Benelux

In OOH News By M4G Bureau - August 24, 2022

Martin A van der Ploeg, Arqe's Co-Founder: “Vivid City is giving us direct access to the most significant OOH media locations”.