When love goes all epic on OOH

In Campaigns By M4G Bureau - September 27, 2022

Mankind Pharma’s new campaign ‘Make love Epic’ has been rolled out at all prime spots across Delhi NCR regions to promote its new premium range called Epic Condoms.

Andhra Pradesh government declares plastic flex ban

In OOH News By M4G Bureau - September 26, 2022

The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.

DOOH evolving to be an engagement medium

In Digital OOH By Prantika Ghosh - September 23, 2022

The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.

Stellar Ace, Revez sign MoU to explore next-gen digital interactive media

In OOH News By Rajiv Raghunath - September 23, 2022

The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.

Makings of a DOOHvolution

In Gallery By - September 22, 2022

Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022

Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation

In Campaigns By M4G Bureau - September 21, 2022

The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company

As Britain bids farewell to the Queen

In OOH News By M4G Bureau - September 20, 2022

Advertising paused on the screens

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

In OOH News By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

Wildstone acquires Spain’s OOH major Grupo Redext

In OOH News By M4G Bureau - September 16, 2022

The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone