Noise makes a loud statement on market dominance

In Campaigns By Prantika Ghosh - October 07, 2022

The campaign highlights the smartwatch brand’s growing market presence

Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

In Digital OOH By M4G Bureau - October 07, 2022

We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH

COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event

In OOH News By Rajiv Raghunath - October 04, 2022

Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts

AQUA leverages pDOOH to drive #AQUADULU hydration reminder campaign in Indonesia

In Digital OOH By M4G Bureau - October 04, 2022

The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative

In Campaigns By M4G Bureau - October 03, 2022

The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.

Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package

In Digital OOH By Rajiv Raghunath - October 03, 2022

Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

‘Brands & agencies see value in transit media advertising’

In Gallery By - October 03, 2022

Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.