Results For "W"
6762 News Found
Vector Media, Swiftmile tie up for West Palm Beach DOOH network in South Florida
In Digital OOH By Rajiv Raghunath - October 12, 2022
The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.
GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia
In OOH News By M4G Bureau - October 11, 2022
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study
In Research By Rajiv Raghunath - October 11, 2022
Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.
Author Jay Shetty marks World Mental Health Day on Piccadilly Lights
In Digital OOH By Rajiv Raghunath - October 11, 2022
Jay Shetty says: “I took to the streets hoping that we could provide that outlet for people by having real, open, honest, and vulnerable conversations with no judgment.”
Rapport India beams spectacular Kwality Wall’s drone show in Kolkata for launch of ‘Nolen Gur’ ice cream flavour
In Campaigns By Prantika Ghosh - October 11, 2022
The show, beamed at Bagh Bazaar, showcased the festive spirit.
Danish Advertising wins tender to operate unipole media at 21 railway stations in Rajasthan
In OOH News By Prantika Ghosh - October 10, 2022
The OOH firm won the rights for a 3-year period
‘Standardisation, data focus key to OOH growth’
In Gallery By - October 10, 2022
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.
WPP acquires remaining stake in MediaCom Communications in India
In OOH News By M4G Bureau - October 10, 2022
This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.
Can this 3M pilot project on liner waste recycling become an industry practice?
In Research By N Jayalakshmi - October 07, 2022
A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.