Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

In Digital OOH By M4G Bureau - May 20, 2024

Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk and Vistar Media.

Top agencies, tech stacks, data companies, media owners partner Canadian Out-of-Home Awards 2024

In OOH News By M4G Bureau - May 13, 2024

UB Media is the title sponsor of the event

Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

In OOH News By M4G Bureau - April 05, 2024

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”

Vistar Media upgrades its DSP to offer more insights & visual support to build stronger campaigns

In Digital OOH By M4G Bureau - March 28, 2024

“We’re constantly pushing our brand and technology forward,” says Michael Provenzano, CEO, Vistar

Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs

In OOH News By Rajiv Raghunath - December 01, 2023

Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson

In OOH News By Rajiv Raghunath - November 06, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

In Digital OOH By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

‘pDOOH can help bring new buyers to OOH’

In OOH News By N Jayalakshmi - August 03, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session on ‘How pDOOH can be the growth multiplier’ at the Outdoor Advertising Convention 2023.

OAC 2023 clicks on talent, technology & creativity as growth levers

In OOH News By N Jayalakshmi - July 29, 2023

The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a line-up of sessions that focused on critical aspects that can take the OOH medium to new heights.