VIVO India back as Title Sponsor for IPL 2021

In OOH News By M4G Bureau - February 19, 2021

The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

In Research By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

TOMI wins gold in ‘Interactive Urban Solution of the Year’ category

In OOH News By M4G Bureau - February 18, 2021

The award distinguishes the continued innovation of TOMI in providing information to all citizens and tourists about a city and helping them explore it in a simple, intuitive, and quick way, with all the essential content they need

Sony expands Bravia 4K HDR professional display line-up

In OOH Solutions By M4G Bureau - February 17, 2021

The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once

MMRDA opens bid for advertisements rights on piers of Mumbai Monorail

In OOH News By M4G Bureau - February 17, 2021

The authority permits digital display, glow sign, vinyl wrapping or any other new mode of advertisements on 10,300 sq. meter area for a duration of 5 years

‘OOH provides stronger ROI virtually’

In Viewpoints By Bhawana Anand - February 16, 2021

Amit Dhanuka, Executive Vice President - Lionsgate shares his take on the OOH medium and what it means to the brand.

Ahmedabad unit of Western Rlys launches ad tenders in bulk

In OOH News By M4G Bureau - February 16, 2021

All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

Bisleri partners with Alakh Advertising for a fizzy campaign

In Campaigns By Bhawana Anand - February 15, 2021

With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG

KPMG India, Infomo in tie-up to tap digital advertisers

In Digital OOH By M4G Bureau - February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads