New-age DOOH makes a neat cut for evidence-based advertising

In Viewpoints By - June 23, 2021

DOOH is also penetrating new audience locations; residential complexes could be the next big DOOH investment zones, writes OOH Business Strategist Rachana Lokhande.

Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29

In OOH News By M4G Bureau - June 22, 2021

The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.

‘Programmatic will unleash the potential of DOOH’

In Viewpoints By Rajiv Raghunath - June 21, 2021

Antonio Vincenti, CEO of Beirut-based Pikasso, leading OOH company across the Levant (Lebanon, Jordan, Iraq), North Africa (Algeria, Tunisia, Morocco), and West Africa (Ivory Coast, Senegal, Mali), states that programmatic will help the business to connect with new potential buyers across markets. "On a large scale, data will allow our medium to become more and more traded programmatically,” he says in an interview with Rajiv Raghunath.

Stroer engages location analytics company Placense at Greetech Festival

In Digital OOH By M4G Bureau - June 18, 2021

“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.

‘Let’s think about what OOH could be, not how it was’

In Viewpoints By N Jayalakshmi - June 17, 2021

The opportunity now is to start rethinking about what OOH could mean – beautiful stories, told simply, in a compelling way, says Laura Jordan Bambach, President and Chief Creative Officer, UK, Grey in an exclusive interaction with N Jayalakshmi. As Laura points out, now is perhaps the best time to reboot and infuse the OOH medium with the much needed creativity. This means integrating the medium and the message with the environment in which you engage with the consumer.

Wavemaker India to handle media duties for Luminous Power Technologies

In OOH News By M4G Bureau - June 16, 2021

Mandate includes integrated media services for the brand.

Aon brand replaces Anviti in India

In OOH News By M4G Bureau - June 14, 2021

Anviti Insurance Brokers renamed Aon India Insurance Brokers.

Dipankar Sanyal of Platinum Outdoor to take additional charge of Madison Retail Paradigm

In OOH News By M4G Bureau - June 14, 2021

With this change, MRP increases its capabilities and infrastructure with access to the vast talent, expertise and client base of Madison.

Unlocking Delhi unhinges OOH from growth curbs

In OOH News By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

‘An OOH marketplace ensures a high level of transparency & efficiency in business’

In Viewpoints By Rajiv Raghunath - June 14, 2021

Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.