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3205 News Found
‘Shift to audience based monetisation model’
In Digital OOH By Pray Jani - June 30, 2021
Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India conference.
Dabur joins UP’s Covid battle with vaccination, hygiene campaigns
In Campaigns By N Jayalakshmi - June 29, 2021
Dabur India recently joined hands with the Government of Uttar Pradesh to roll out a massive COVID vaccination drive, while also launching a unique campaign in Meerut, ‘Suraksha Hai Zaruri’ to create awareness about the importance of hand-washing during this pandemic.
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Madison Media is now M.P. Birla Cement’s AOR
In OOH News By M4G Bureau - June 28, 2021
The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
In Digital OOH By M4G Bureau - June 26, 2021
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’
In Digital OOH By M4G Bureau - June 25, 2021
The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.
Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH
In OOH News By Rajiv Raghunath - June 25, 2021
By joining forces with Sightcorp, we are well equipped to bring unity to data measurement and reporting which can be adopted by both publishers and media buyers, says Ed van Uffelen, DooH Solutions & Services.
Quividi India Conference to open with session on ‘Driving Digital Growth’
In Digital OOH By M4G Bureau - June 24, 2021
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.