How location-based targeting drove sales for Mars’ Orbit chewing gum

In Digital OOH By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

Carat India wins media mandate for SUGAR Cosmetics

In OOH News By M4G Bureau - September 24, 2021

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.

Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami

In OOH News By Rajiv Raghunath - September 24, 2021

Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience

In OOH News By M4G Bureau - September 22, 2021

Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

Mumbai Central Div invites e-bids for bulk ad rights

In OOH News By - September 21, 2021

The rights will be awarded for 1,600 sq.ft ad space for a period of 5 years.

‘We expect a spurt in business in the coming months’

In OOH News By Rajiv Raghunath - September 17, 2021

Navneet Singh Dhingra, Director, Orango Solutions is hopeful that the festive season will provide an impetus to OOH business in the Punjab markets.

Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18

In OOH News By Rajiv Raghunath - September 17, 2021

Passenger services on this section will commence the same day.

‘50% of consumers likely to increase festive spends in 2021’

In Research By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

‘There are strong signs of business rebound’

In OOH News By M4G Bureau - September 16, 2021

Shavinder Singh Sandhu, Director, Leafberry, points to an increase in business enquiries and media briefs, while sharing his views on how Punjab is faring as an OOH market post Covid.