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3205 News Found
Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study
In OOH News By M4G Bureau - October 21, 2021
The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA
‘Industry needs to invest in tech to provide authenticated data’
In Viewpoints By N Jayalakshmi - October 21, 2021
Syed Haseeb Arfath, CTO, Signpost India weighs in on the dynamics of pDOOH in the Indian OOH context and how it can be leveraged for better campaign outcomes.
Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022
In OOH News By M4G Bureau - October 20, 2021
Gautam Reghunath, CEO, dentsu Webchutney, and PG Aditiya, CCO, will be leaving their positions early next year to set up their own venture.
World Out of Home Organization gears up for 1st Asia Forum on Oct 28
In OOH News By Rajiv Raghunath - October 20, 2021
Programme of events will culminate in 2022 Toronto Global Congress
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
In OOH News By Rajiv Raghunath - October 18, 2021
The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media
Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres
In Digital OOH By Rajiv Raghunath - October 13, 2021
The kiosks will run standard display advertising and touchless interactive content harmoniously
Domestic flights ops to return to full capacity from Oct 18
In OOH News By M4G Bureau - October 13, 2021
Growing passenger traffic, augmented flight capacity bodes well for airport media business
Tata Tea Chakra Gold now celebrates the flavours of Kondapalli toys, Kuchipudi dance & Kalamkari art…
In Campaigns By M4G Bureau - October 12, 2021
In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the exteriors of Beach Mall, Visakhapatnam celebrating the iconic elements of AP and Telangana.
Primedia Outdoor to access LMX platform for audience metrics in 7 African markets
In Digital OOH By M4G Bureau - October 11, 2021
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
Displayforce Box augments digital signage performance marketing
In OOH Solutions By M4G Bureau - October 11, 2021
The Box can be connected to TVs, Video wall, LED screens