‘Programmatic OOH is not here to replace traditional OOH, but to complement it’

In Viewpoints By Rajiv Raghunath - February 14, 2022

Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.

ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

In OOH News By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

Rail infra expansion, modernisation of train services will boost railway OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Greater focus on tourism, long-term visionary plans needed

Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai

In OOH News By M4G Bureau - February 01, 2022

The knowledge sessions will centre on the new growth opportunities for OOH in a changing business environment

Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence

In Digital OOH By M4G Bureau - January 31, 2022

Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH

World Out of Home Organization's 1st Africa Forum on Feb 3

In OOH News By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market

Hubbali Div of SW Railway invites bids for ad rights at 4 stations

In OOH News By - January 27, 2022

Pre-Bid Meeting via video conference on Jan 28 at 12PM

ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022

In OOH News By M4G Bureau - January 25, 2022

Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”