Hivestack, Yahoo in strategic global pDOOH partnership

In Digital OOH By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

Arrow Digital adds Canon Colorado 1650 to experience centre

In OOH Solutions By M4G Bureau - May 26, 2022

The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.

‘EV charging points serve as key customer touchpoints across multiple locations’

In Viewpoints By - May 25, 2022

With charging infrastructure for electric vehicles set to grow in the country, they are also being seen as a promising medium for brand advertising and visibility. In an interaction with Media4Growth, Smit Kant Raturi, Co-Founder & CEO, ChargeEZ, shares more on this.

Vistar Media powers GSTV digital display network with ad serving system

In Digital OOH By M4G Bureau - May 25, 2022

Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.

Platinum Outdoor dials into OOH to highlight Vi indoor network

In Campaigns By M4G Bureau - May 23, 2022

The campaign has been executed on billboards, unipoles, and bus shelter media located across Delhi/NCR that communicates the brand's core message, "enjoy strong network indoors".

Michelob Ultra’s ‘Courtside’ campaign created by FCB New York takes home Platinum OBIE Award

In OOH News By M4G Bureau - May 20, 2022

The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble’s virtual stands from home

Avinashi Outdoor Advertising to sponsor Cocktail & Dinner at OAC 2022

In OOH News By M4G Bureau - May 20, 2022

The OOH firm’s initiative supports peer group networking and social gathering at the convention

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

In OOH Solutions By Rajiv Raghunath - May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

In Research By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week

In Digital OOH By Rajiv Raghunath - May 17, 2022

The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments