Results For "Vi"
3205 News Found
RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June
In OOH News By M4G Bureau - June 03, 2022
The webinar is part of an ongoing webinar-series titled Decade of Change.
Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement
In OOH News By Rajiv Raghunath - June 03, 2022
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
World Out of Home Organization announces 2022 Award winners
In OOH News By Rajiv Raghunath - June 02, 2022
Honours leaders from Australia, Canada and Portugal and creative from UK and China
Ocean Outdoor celebrates the UK’s Beacon of Light and Hope
In Digital OOH By Rajiv Raghunath - June 01, 2022
DOOH screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of HM The Queen
Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022
In OOH News By M4G Bureau - June 01, 2022
An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
XI International OOH Congress to be held in Zavidovo, Russia during Sept 15-18
In OOH News By Rajiv Raghunath - May 30, 2022
Russia’s leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St Petersburg in 2018.
‘There’s zero excuse for DOOH to not be an additive element to cities’
In Viewpoints By Rajiv Raghunath - May 27, 2022
Richard Malton, Chief Marketing Officer, Ocean Outdoor, UK shares his perspectives on OOH can transform cities directly or indirectly, in an interview with Rajiv Raghunath.
UK-based 75Media in 10-yr deal with OOH asset provider Wildstone
In OOH News By Rajiv Raghunath - May 27, 2022
The deal will help 75Media to become the largest independ-ent OOH operator in the North of England
Location Media Xchange introduces revenue management suite for OOH media owners
In Digital OOH By M4G Bureau - May 27, 2022
The revenue management suite helps OOH media owners to efficiently manage multiple sales channels
