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3202 News Found
Top agencies, tech stacks, data companies, media owners partner Canadian Out-of-Home Awards 2024
In OOH News By M4G Bureau - May 13, 2024
UB Media is the title sponsor of the event
‘Panchayat ki lauki’ – talk of the town
In Campaigns By M4G Bureau - May 07, 2024
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
Brand marketer Archana Aggarwal, formerly with Airtel, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 07, 2024
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Polish DOOH major Screen Network integrates screens with Broadsign SSP
In Digital OOH By Rajiv Raghunath - May 07, 2024
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 06, 2024
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
In Viewpoints By Sakshi Sanghavi - May 03, 2024
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
In Research By M4G Bureau - May 02, 2024
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.
BMEG reinforces OOH, Events & Experiential business division with key additions to team
In OOH News By M4G Bureau - May 02, 2024
Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential
Gujarat is an important OOH destination for national brands: Specialist agencies
In OOH News By Sakshi Sanghavi - April 30, 2024
Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets
Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus
In Digital OOH By M4G Bureau - April 30, 2024
From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology