Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India

In OOH News By M4G Bureau - August 05, 2022

“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.

Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022

In OOH News By M4G Bureau - August 05, 2022

The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.

Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck

In OOH News By M4G Bureau - August 03, 2022

The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.

Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US

In OOH News By M4G Bureau - August 01, 2022

Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.

Actor & Director Padmavati Rao to address Outdoor Advertising Convention 2022

In OOH News By M4G Bureau - August 01, 2022

Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of ‘Thinking out of the box: how creativity broadens one’s horizons’

AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022

In Campaigns By Rajiv Raghunath - July 28, 2022

At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.

Atmosphere engages SpringServe to power pDOOH campaigns

In Digital OOH By M4G Bureau - July 28, 2022

Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces

Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal

In Research By Rajiv Raghunath - July 27, 2022

The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.

Nilay Moonje, Creative Head, Sideways Consulting, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 26, 2022

Until recently, Nilay was with Ogilvy Bangalore, before moving on to Head the Creative at Sideways Consulting in Mumbai; some of his most notable works includes campaigns for Amaron Batteries, Glycodin, Diu Tourism, Pro Kabaddi, Big Bazaar, Amazon, Birla HIL, Fortune Oils, ITC and Meesho.

Amiya Swarup, Partner, Marketing Advisory Services, EY to speak at OAC 2022

In OOH News By M4G Bureau - July 25, 2022

Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business