Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Dentsu Africa, Moving Walls tie up to launch full-stack DOOH adtech platform across Africa

In Digital OOH By M4G Bureau - February 21, 2023

The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.

‘DOOH can do the same things as TV and digital’

In Viewpoints By Rajiv Raghunath - February 20, 2023

Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:

Volta Powers the US’ City of Irving’s community EV charging infra plan using PredictEV® services

In OOH News By M4G Bureau - February 17, 2023

PredictEV will provide data-driven insight into Irving’s optimal charging infrastructure strategy based on current and future EV driver needs

Times Prime teams up with Prooh Technologies for Members’ Fest campaign

In OOH News By M4G Bureau - February 14, 2023

Times Prime has expanded its successful outdoor campaign from Cyber Hub, Gurgaon to 35 locations across the Delhi NCR region

Former Co-CEO JCDecaux UK Philip Thomas joins OOH Capital

In OOH News By Rajiv Raghunath - February 14, 2023

Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO

LMX & MIZET partner Pyxis UAE to enable dynamic content management for new retail DOOH network

In Digital OOH By M4G Bureau - February 13, 2023

The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the DOOH network

foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign

In Digital OOH By M4G Bureau - February 09, 2023

foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG

Hivestack in partnership with Italy's Grandi Stazioni Retail

In Digital OOH By M4G Bureau - February 07, 2023

Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP

Navigating the DOOH revolution

In OOH Solutions By - February 07, 2023

Sanket Rambhia, MD and CEO, Xtreme Media, a forerunner in the DOOH solutions business, presents a guide to choosing the right LED display partner