boAt celebrates World Music Day with unique QR- embedded billboards

In Campaigns By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’

In Viewpoints By Rajiv Raghunath - June 21, 2023

Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.

Ocean Outdoor, Toyota (GB) launch Special Olympics World Games coverage

In Digital OOH By M4G Bureau - June 20, 2023

Special Olympics GB fan zone opens at Westfield London

Cheil India appoints Tarvinderjit Singh as Senior ECD

In OOH News By M4G Bureau - June 19, 2023

Singh’s duties will involve overseeing the creative output for Samsung India

StreetMetrics CRO Michael Steinberg to address Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 19, 2023

US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.

‘Always knew that OOH will create big opportunities’

In Gallery By - June 19, 2023

Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.

Goldee Patnaik, VP – Marketing & Communications, itel Mobile India, joins jury for OAA 2023

In OOH News By M4G Bureau - June 16, 2023

Goldee brings with him over two decades of experience in driving brand, marketing and corporate communication functions.

Worldcom OOH rolls out spectacular Dolce & Gabbana's 3D campaign in Lima

In Campaigns By M4G Bureau - June 16, 2023

The campaign promotes Dolce & Gabbana's new fragrance Q

Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury

In OOH News By M4G Bureau - June 16, 2023

Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC

Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi

In OOH News By M4G Bureau - June 14, 2023

Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’