Results For "Vi"
3222 News Found
'Contextual communication is the key in OOH'
In Viewpoints By M4G Bureau - February 07, 2014
Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group, Â on how the OOH media can deliver results for a banking and financial brand.
Tupperware taps officer goers
In OOH News By Bhawana Anand - February 05, 2014
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
Differentiator is the key
In Viewpoints By M4G Bureau - February 05, 2014
Sanjay Tripathy, Senior Executive, Vice President, Marketing, Product, and Direct Channels, HDFC Life tells Outdoor Asia how the OOH medium plays an important role for a brand in the financial segment.
'We just need a tipping point to be creative'
In Viewpoints By M4G Bureau - February 04, 2014
In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.
Inorbit Mall celebrates 10th anniversary in style
In OOH News By VJ Media Bureau - February 03, 2014
The mall connects with emotional quotient via 360 Degree advertising platform.
TIMDAA sets a new record
In OOH News By Bhawana Anand - January 29, 2014
TIMDAA, a company known for driving state-of-the-art structures for clients, is now in the Limca Book of Records for installing the biggest site in the country, at the Indira Gandhi International Airport in New Delhi.
'We want to become a lab for brands'
In Viewpoints By M4G Bureau - January 27, 2014
The Delhi International Airport Limited (DIAL) has become an icon for world-class service and a much sought-after space when it comes to airport advertising. The airport has in fact converted OOH advertising into a 360 degree experience for their passengers and intelligently utilised the medium as a value-creator. Romy Juneja, Chief Commercial Officer, Delhi International Airport Limited talks in detail about his views on OOH advertising at their airport in a chat with Outdoor Asia.
Vodafone kicks off Rapid Metro branding
In OOH News By Bhawana Anand - January 23, 2014
The brand aims to provide'faster, smarter, and better' experience to its customers through interactivity at the station.
Carat Fresh Rural wins Silver in Flame Awards 2014
In OOH News By VJ Media Bureau - January 22, 2014
The agency provides comprehensive rural marketing and communication solutions to clients.
'Plenty of scope for effective use of OOH'
In Viewpoints By M4G Bureau - January 21, 2014
Vinod Gaikwad, GM-Sales & Marketing, Greenways Foods, a new entrant to OOH, tells Outdoor Asia why and how it makes sense for the brand to go for this medium.