Ciroc's Spirited Holiday Message

In Gallery By - April 25, 2014

Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.

SARE Homes: Building a brand on OOH

In Viewpoints By M4G Bureau - April 25, 2014

Outdoor Asia speak to David Walker, Executive Director, SARE Homes, one of the biggest real-estate spenders, to find out more about the brand's equation with the OOH medium.

Driving on the OOH lane

In Viewpoints By M4G Bureau - April 25, 2014

Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, shares with Outdoor Asia, the brand's whole approach towards the OOH medium.

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

Fevicol now bonds, election style!

In OOH News By VJ Media Bureau - April 24, 2014

Aptly titled'Crazy Chairs' the creative brings out a unique and humorous take on the current election scenario.

ABP Ananda drives pre-voting awareness

In OOH News By VJ Media Bureau - April 22, 2014

The outdoor communication,'Aapni aapnar rajnoitik motamot kothaye toiri koren?' (Where do you form your political opinion?) drives home the need to form correct opinions prior to voting .

ACC Cement rides high on BQS innovation

In Gallery By - April 14, 2014

ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.

Samaya Channel goes live on OOH

In OOH News By VJ Media Bureau - April 09, 2014

Street Talk makes Samaya News Channel visible in Karnataka in an extensive manner.

Amul chocolates ranked No 1 performer brand

In OOH News By BS Reporter , Business Standard, Ahmedabad - April 01, 2014

Consumer Voice magazine rates Amul above other leading brands

Tata Photon Max rides high on Volvo Buses

In Campaigns By Nabamita Chatterjee - April 01, 2014

With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....