Non-Metro Airports: Potentially Capable of Attracting More Brands

In OOH News By - May 26, 2014

As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each

In OOH News By Nabamita Chatterjee - May 22, 2014

The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings

Vritti i–Media expanding OOH footprint with bus station announcement solution

In OOH News By Rajiv Raghunath - May 19, 2014

The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well

ABP News leverages OOH reach to drive audience engagement during polls

In Campaigns By VJ Media Bureau - May 19, 2014

Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities

OLX crafts a living room in a Delhi bqs

In Campaigns By Bhawana Anand - May 16, 2014

Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi

ACC reinforces presence in Patna with OOH innovations

In OOH News By Bhawana Anand - May 15, 2014

Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city

Ad Touch appoints Dinesh Panjabi as Head - West & South Zone

In OOH News By Nabamita Chatterjee - May 14, 2014

Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities

Pantaloons takes the OOH route to showcase revamped stores in Kolkata

In OOH News By Nabamita Chatterjee - May 12, 2014

Arun Sign Service executes the campaign, using mainly billboards and unipoles

'Innovation is the name of the game'

In Viewpoints By M4G Bureau - May 12, 2014

OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.